Pattern Breakers

<p><b>Based on extensive research and real-world examples, <i>Pattern Breakers </i>upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.</b><br><br><i>Pattern Breakers</i> had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded&mdash;Twitter, Twitch, and Okta, for example&mdash;took off, while others, some deemed &ldquo;most likely to succeed,&rdquo; shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?<br><br>What Maples and Stanford University&rsquo;s Peter Ziebelman discovered contradicts accepted wisdom and upends today&rsquo;s formulaic approach to entrepreneurship: they learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.<br><br>With intriguing and entertaining storytelling based on a lifetime of experience, <i>Pattern Breakers</i> vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy &mdash; and even idiotic &mdash; end up radically changing how people live.</p>