Political Communication in Contemporary India

<P>This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures.</P><P>The volume:</P><UL><LI>Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. </LI></UL><UL><LI>Explores a range of political communication channels— from community radio to social media.</LI></UL><UL><LI>Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting.</LI></UL><UL><LI>Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric.</LI></UL><P>A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.</P>