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Public Branding and Marketing
This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration....
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This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration.
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