Resourcing The Start-Up Business Av Oswald Jones, Allan (De Montfort University Uk) Macpherson, Dilani (University Of Liverpool Uk) Jayawarna

<P>Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:</P><UL><P><LI>lean start-ups and business models </LI><P></P><P><LI>idea generation and opportunity development and</LI><P></P><P><LI>business incubators and accelerators. </LI><P></P></UL><P>The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. <I>Resourcing the Start-up Business</I> will be a valuable textbook for students of entrepreneurship and new venture creation globally.</P>