Positioning: The Battle For Your Mind, 20th Anniversary Edition Av Al Ries, Jack Trout

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done....

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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

Topplisten: Mcgraw-Hill Education - Europe Økonomi og ledelse

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Produktnavn	Ries Al Positioning: The Battle for Your Mind 20th Anniversary Edition
Merke	Mcgraw-Hill Education - Europe

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