Positioning: The Battle For Your Mind, 20th Anniversary Edition Av Al Ries, Jack Trout
The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those of its competitors. Fully updated and revised....
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The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.
Topplisten: Mcgraw-Hill Education - Europe Bøker
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| Produktnavn | Ries Al Positioning: The Battle for Your Mind 20th Anniversary Edition |
| Merke | Mcgraw-Hill Education - Europe |
| book typ | Økonomi og ledelse |
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