Routledge International Handbook of Consumer Psychology

<P></P><br/><br/><P>This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. </P><br/><br/><P></P><br/><br/><P>The book is divided into seven sections, offering a truly comprehensive reference work that covers:</P><br/><br/><P></P><br/><br/><UL><br/><br/><P><br/><br/><LI>The historical foundations of the discipline and the rise of globalization</LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>The role of cognition and multisensory perception in consumers' judgements</LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>The social self, identity and well-being, including their relation to advertising</LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>Social and cultural influences on consumption, including politics and religion </LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>Decision making, attitudes and behaviorally based research</LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>Sustainable consumption and the role of branding</LI><br/><br/><P></P><br/><br/><P><br/><br/><LI>The particularities of online settings in framing and affecting behavior</LI><br/><br/><P></P></UL><br/><br/><P></P><br/><br/><P>The <I>Routledge International Handbook of Consumer Psychology</I> will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.</P>