Run It Like a Business

<b>Featured on <i>Publishers Weekly</i> 2024 Announcement Issue<br><br><br>TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.</b><br><br>In the US alone, the arts are a $763 <i>billion </i>sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first.<br><br>Running your arts organization like a <i>business</i> is your path forward to:<br><ul><li>Grow audiences and keep them coming back again</li><li>Make our organizations more inclusive</li><li>Get younger attendees in the seats and on the donor rolls</li><li>Generate millions more dollars in revenue</li><li>Continue to create the art we love—<i>without</i> the stress of figuring out how to afford it</li></ul><br>Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.<br><br>The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. <i>Run It Like a Business</i> provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.