Strategic Management Of Technological Innovation Ise Av Melissa Schilling

Strategic Management Of Technological Innovation Ise Av Melissa Schilling

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitiv......
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Produktinformasjon

Melissa Schilling''s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

Spesifikasjon

Spesifikasjoner
SpråkEngelsk
SjangerBusinesslitteratur, Økonomi og jus
FormatPocket
Generelt
Sett
Nei
TypPapirbøker

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Akkurat nå er 729,- den billigste prisen for Strategic Management Of Technological Innovation Ise Av Melissa Schilling blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.