Secret Sauce

<p><strong>This helpful resource shows you how to transform unconvincing messages into compelling copy. </strong></p><p>The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.</p><p>This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, <em>Secret Sauce</em> provides:</p><ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul><p>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. <em>Secret Sauce</em> helps you weed out the clutter and craft messages that stick.</p>