Selling the Word of God

A fascinating and comprehensive history which gives intriguing and colourful context to the phenomenon of the bestselling book in history. - The Reverend Fergus Butler-Gallie, author of Twelve Churches: An Unlikely History of the Buildings that Made Christianity (Hodder & Stoughton, 2025)Published on the occasion of the 500th anniversary of Tyndale’s groundbreaking printed translation of the New Testament, this book traces the evolution of the English Bible from 1525 to the much celebrated King James version of 1611. By this date, readers could already choose from over a dozen English versions, each of them printed in vastly different ways. Behind each edition are stories of rivalries, mistakes, bankruptcies and bestsellers. Far from being fixed, stable publications, Bibles were consistently undergoing change and development in the early modern period. Creativity and enterprise were at the heart of the English Bible market, something that the usual focus on Bible translators has often overshadowed. Illustrated with early editions, this book considers how printers created new markets for Bibles, how they advertised them, and how they commissioned innovative forms of illustration and decoration to attract buyers. How, it asks, did the English Bible become a bestseller?