Shelf Life

<B><b>A Jewish-American family saga about the rise of its fashion retailing empire and how it splits and ultimately devastates the family.</b></B><BR><BR><i>Shelf Life</i> is a Jewish–American family saga about the rise of its fashion retailing empire and how it splits and ultimately devastates the family.<BR><BR> As the son of Max Feldman, the self-proclaimed “sodbuster from Omaha” and brilliant founder of the successful fashion shoe store chain Fratelli Massimo, Josh Feldman has always known his destiny . . . working alongside his father and one day succeeding him, a career path promised to him by Max. Starting with one store in the 1950s financed by his mother’s trust fund, his father has taken advantage of the heyday of shopping malls to grow the St. Louis–based business to hundreds of locations across the United States. At industry events, he’s not just some Midwestern family business boss but a rock star courted by suppliers, shopping center d