Sneakers Unboxed Av Alex Powis

This is the first book to gather leading designers, creators and industry insiders to reflect on sneaker design and its ground-breaking impact on popular culture. Contributors provide insights into the evolution of sneakers from sport-wear to style icons, the processes and people involved in sneaker design and its global future. Through conversations with the people directly involved in the creation of sneakers, it speaks to the next generation of sneaker designers and wearers by asking: who are the people involved in the design of a sneaker? How do their roles and approaches differ? How does their individual work contribute to the collective effort of making a sneaker? What will the future of sneaker design be? Richly illustrated, it includes iconic sneakers, drawings and sketches, prototypes as well as glimpses in the manufacturing process. Across three chapters – Style and Culture, People and Processes, The Future – the approaches and experience of industry leaders unfold the past,