Social Media and Tourism

Social Media and Tourism

This book explores how digital platforms are transforming the tourism landscape, influencing how destinations are perceived, experienced, promoted, and discussed. The chapters examine the powerful role of social media in shaping contemporary travel behaviour and destination management....
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<p>This book explores how digital platforms are transforming the tourism landscape, influencing how destinations are perceived, experienced, promoted, and discussed. The chapters examine the powerful role of social media in shaping contemporary travel behaviour and destination management.</p>

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