Social Media Entertainment Av Stuart Cunningham, David Craig

<p><b><i>Winner, 2020 Outstanding Book Award, given by the International Communication Association<br/></i><br/></b><b><i>Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers</i></b><br/><br/><b>How the transformation of social media platforms and user-experience have redefined the entertainment industry</b><br/>In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. <br/>Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede