Strategic Brand Management
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand....
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Produktinformasjon
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
Topplisten: Other Brand Økonomi og ledelse
Spesifikasjon
Produkt
| Produktnavn | Strategic Brand Management |
| Merke | Other Brand |
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