The Business Book

<p><b>How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?</b><br><br>Explaining the key ideas in the field of business in a clear and simple way, <i>The Business Book </i>answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.<br><br><i>The Business Book</i> is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his “five stages” for team organization to Michael Porter and his “five forces” model.<br><br>Fully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of "hybrid" working, <i>The Business Book</i> is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.</p>