The Business of Sustainable Tourism Development and Management

Interdisciplinary and international in scope, this insightful textbook provides a logically structured, concise introduction to sustainable tourism, bringing together theoretical understandings and career preparation to equip students with the tools to successfully manage a sustainable tourism business or destination. Covering a range of crucial topics such as marketing, human capital management, and more, this book integrates theory and industry best practice for career preparation. The myriad of case studies and tools throughout this text provide students with information on how to effectively implement strategies that can be applied to business environments, entrepreneurship and job skills, facilitating a more comprehensive sustainable tourism educational strategy. This edition includes new chapters on the pressing need for sustainability, technology, and includes updated case studies and examples throughout, taking into account post-pandemic changes. Highly illustrated and equipped with online resources, this volume is a vital resource for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.