The Business of Youth Sport

The Business of Youth Sport is the first book to fully explore the business, commercial and managerial aspects of youth sport. Introducing key concepts and best practice, the book adds a new layer to our understanding of this growing sector of the contemporary sport industry. The book examines the history, development, structure and governance of the youth sport sector, and looks at how youth sport systems and policy differ around the world. It takes a deep dive into delivery models and sectors within youth sport, and considers how organizational theory can help us to better understand the business of youth sport. The book also guides the reader through every key functional aspect of the management of youth sport, from funding, finance and facilities, to events, marketing, technology and performance management. With case studies, practical examples, interviews with practitioners and useful features such as review questions included in every chapter, this is an essential textbook for any course on the business of youth sport, and invaluable reading for any general course on sport business and management. The textbook features comprehensive instructor resources including trivia games, exam questions, and an instructor's guide. Also available is a virtual simulation game that immerses students in the experience of managing a youth sport organization.