The Dominion of Shoppers

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the “four Ps” of consumer history – place, product, payment, and power – historian Steve Penfold traces the complex mix of business, economic, social, and cultural dynamics that shaped shopping and exchange from the bygone fur trade to contemporary online buying. Stretching from the 17th to the 21st century, The Dominion of Shoppers builds its narrative around several key moments in the history of the (now bankrupt) Hudson’s Bay Company, leading the reader through the exchanges of the fur trade, retail in settler colonialism, modern consumption, post-World War Two consumer boom, consumer nationalism, state regulation, and more recent technological and retail disruptions. Through the pages of this book, readers will visit fur trade posts, public markets, small rural shops, department stores, shopping malls, power centres, discount houses, and online markets. The Dominion of Shoppers is a valuable introduction to Canadian consumerism for historians, students, and anyone interested in Canada’s past and present.