The Fundamentals of Fashion Design

The Fundamentals of Fashion Design provides a fully illustrated introduction to the key elements of fashiondesign, from the initial concept of a fashion idea to realizing it in 3D form. Writing with clarity and precision, Richard Sorger and Jenny Udale explain the entire fashion design process, including research and design, fabrics and their properties, construction methods and how to form and promote a collection. This third edition has been updated to include the latest design and construction techniques and stunning new visual examples. New and updated interviews with practitioners working for leading fashion brands offer key insights into succeeding in the industry today and a preface by fashion designer and instructor Shelley Fox introduces and contextualizes the new edition. Exercises also help readers to discover and experiment with design techniques first hand. Overall, this book is a rich and dynamic resource that will inspire readers to develop their own design work and embark on a career in fashion with confidence, proficiency and enthusiasm. FEATURED INTERVIEWSMårten Andreasson, & Other StoriesAlan Humphrey Bennett, Paul SmithKristin Forss, MarniBarry Grainger, TimberlandLouise GrayPeter JensenGahee LimWinni LokMichele Manz, Current/ElliottChantal Williams, Old Navy