The Gutenberg Parenthesis

PROSE AWARDS MEDIA ADN CULTURAL STUDIES FINALIST 2024<b><i>The Gutenberg Parenthesis</i> traces the epoch of print from its fateful beginnings to our digital present ¿ and draws out lessons for the age to come.</b>The age of print is a grand exception in history. For five centuries it fostered what some call print culture ¿ a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind.To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass ¿ mass media, mass market, mass culture, mass po