The Living Business

Helping businesses transform from extractive models to regenerative ones. In The Living Business, Ben Reason and Theresa Berg argue that incremental approaches to sustainability are no longer enough and businesses must fundamentally transform how they create value. Drawing on service design, systems thinking, and innovation, they show how organisations can reinvent their role, purpose, and operations to create value for people, society, and the planet. Built around the framework of Reimagine, Repurpose, and Reconfigure, the book combines insights with case studies from organisations that are successfully navigating the transition to more resilient and life-supporting business models. Readers will learn how to rethink strategy, unlock new opportunities for growth, and lead meaningful change in a rapidly evolving world. Readers will also find it: Moves beyond traditional sustainability to show how to build regenerative, future-fit businesses Addresses one of the most urgent themes in business: systemic transformation for people and planet. Shows how leading companies are already achieving new revenue streams, stronger engagement and competitive advantage. A practical, forward-thinking guide to helping businesses not just survive disruption—but lead the shift to a regenerative, future-ready economy.