The Marketing Director'S Handbook Av Tim Arnold, Guy Tomlinson

The Marketing Director'S Handbook Av Tim Arnold, Guy Tomlinson

A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role....
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A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.

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ProduktnavnThe Marketing Director's Handbook av Tim Arnold, Guy Tomlinson
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