The New Rules of Sales and Service How to Use Agile Selling, RealTime Customer Engagement, Big Da

The New Rules of Sales and Service How to Use Agile Selling, RealTime Customer Engagement, Big Da

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. When potential customers have near perfect informati......
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The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost.The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business.This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now.Among the topics covered in detail: * Why the old rules of sales and service no longer work in an always-on world * The new sales cycle and how informative Web content drives the buying process * Providing agile, real-time sales and service 24/7 without letting it rule your life * The importance of defining and understanding the buyer personas * How agile customer service retains existing clients and expands new business * Why content-rich websites motivate interest, establish authority, and drive sales * How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

Produktinformasjon

Transformasjon av Salg med "The New Rules of Sales and Service"

Oppdag det nødvendige veikartet for salg og service i en verden der kundene er sjefen. Med The New Rules of Sales and Service: How to Use Agile Selling, RealTime Customer Engagement, Big Data, lærer du hvordan du kan tilpasse deg de nye kravene i det digitale landskapet.

Nøkkelfunksjoner og Fordeler

  • Agile Salgsteknikker: Lær hvordan du kan være smidig i salgsprosessen, tilpasse deg raskt til markedets krav og levere resultater.
  • Realtids Kundeforhold: Forstå betydningen av å engasjere kunder i sanntid for å maksimere salgsmuligheter.
  • Data-Drevne Beslutninger: Bruk stor data for å forstå kundeatferd og forbedre salgsstrategier.

Hvorfor Velge "The New Rules of Sales and Service"?

Dette er ikke bare en bok; det er et verktøy for å navigere i det moderne markedet. Glem det gamle salgsparadigmet der selgeren var den dominerende kraften. I dag, når nesten alle har tilgang til perfekt informasjon på nettet, er det kunden som bestemmer. Hvordan tilpasser du deg?

Klar for Endring?

For både frilansere, oppstartbedrifter, og store selskaper, er denne boken essensiell. Den gir innsikt i hvordan du må endre tilnærmingen din for å holde deg konkurransedyktig. Hva venter du på? La "The New Rules of Sales and Service" bli din guide til de nye reglene i salg og service!

Forventet Læring og Vekst

Med virkelige eksempler og oppdatert informasjon, forbereder du deg på å mestre det digitale landskapet. Unn deg selv denne boken og ta steget inn i fremtidens salg og kundedialog. Hvem vet? Det kan være akkurat det du trenger for å ta virksomheten din til neste nivå!

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ProduktnavnThe New Rules of Sales and Service How to Use Agile Selling, RealTime Customer Engagement, Big Da
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