The Organisation and Management of Educational Technology

First published in 1979, The Organisation and Management of Educational Technology examines the critical service and support roles where educational technologists serve as intermediaries between institutional needs and technological solutions. The author offers advice on analyzing requests from staff and students and assisting them toward appropriate educational technology implementations. The book addresses challenges across different educational institutions, from colleges of further education to universities, detailing practical approaches for effective service delivery. Tucker emphasizes essential skills including active listening, strategic questioning, and thorough needs assessment to avoid assumptions about subject knowledge and identify existing resources before creating new ones. Covering information management, hardware and software organisation, resource center development, and production control, the work delivers blueprints for establishing sustainable educational technology services. The author outlines clear strategies for ensuring institutional acceptance of technology initiatives through careful assimilation and dissemination approaches, while addressing staffing considerations and organisational structures. This book will be a valuable read for students and researchers of educational technology and institutional management.