The Pocket Universal Principles of UX

<B>This pocket-size version of <I>Universal Principles of UX</I> features the concepts and guidelines included in the original version in a handy, condensed take-along format.</B><BR/><BR/> Richly illustrated and easy to navigate, <I>Universal Principles of UX</I> pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:<BR/>  <ul><li> Consider </li><li> Empathize </li><li> Define </li><li> Research </li><li> Design </li><li> Validate </li></ul><BR/> And features principles as diverse as:<BR/>  <ul><li> Design is not neutral </li><li> Make the choice easy </li><li> Some complexity cannot be reduced </li><li> Map the ecosystem </li><li> So you think you can scroll </li><li> Don’t grade your own homework </li></ul><BR/> User Experience is a field notable for its expansiveness, complexity, and persistent evo