The Porcupine Principle

The Porcupine Principle is your down-to-earth and thought-provoking guide that will turn everything you assumed about fundraising on its head. Interwoven with practical fundraising tips and advice, this book, now in its second edition, will make you reflect deeply on how you fundraise....

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The Porcupine Principle is your unique companion that provides thought-provoking insight into the art of fundraising and also a fresh and engaging take on how to be an outstanding fundraiser. It features 41 mini-stories, which illustrate that it's not just the mechanics of fundraising that you need to understand but also the motivations of people who give. Peppered with practical fundraising tips and adroit advice, it includes:Divine compost - why what you do now mattersMove the snail - how problem-solving can be simplerThe map is not the territory - accepting that change will happenInvaluable for all voluntary and paid fundraisers, this book will challenge and change your assumptions and make you reflect deeply on how and why you fundraise.

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