The Psychology of Public Relations

The Psychology of Public Relations

This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology....
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This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship. It will appeal to post graduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.

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