The Redesign of Growth

Every civilization is ultimately defined by how it measures progress, and for the last 200 years, we have relied entirely on the metric of sheer growth. While this relentless pursuit of commercial, economic and population growth has driven historic human triumphs, it has reached a critical tipping point where wealth creation often erodes our communities and our planet. Bob Sheard introduces a groundbreaking paradigm shift: the concept of Good Growth. This is not a call for slower development or passive greenwashing, but a model of growth that deliberately amplifies human capability while operating strictly within ecological limits. By fundamentally distinguishing growth from actual progress, this book provides a vital philosophy for a world that must learn to measure success not just by what it creates, but by the legacy it leaves behind. Moving from profound philosophy to actionable global strategy, this book maps out a transformative journey that spans from the individual to the nation-state. Through an analytical look at economics, brand design and emerging AI technologies, it dissects how iconic global giants – including Apple, Salomon, Nike, and Chanel – are already shifting away from merely selling products to orchestrating deep human experiences and sustainable value.