The Ritual Effect Transform Your Relationships, Find Meaning and Spark Joy in Everyday Moments

<p><b>‘Fascinating . . . lively storytelling and cutting-edge science, <i>The Ritual Effect</i> sticks with you''<br>CHARLES DUHIGG<br><br>''One of my very favourite behavioural scientists'' ANGELA DUCKWORTH<br><br>''An eye-opening window into why we swear by certain routines - and how we can build more enriching ones'' ADAM GRANT</b><br><br><b>The ground-breaking and inspiring guide to turning everyday habits into rituals, from renowned Harvard psychologist Professor Michael Norton.</b><br><br>Think of the quirky traditions that you have with your friends. Or the unusual ways you and your family mark special occasions. Or the gifts your partner gives – and what you’d think if they’d bought the same for an ex. These are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.<br><br>In <i>The Ritual Effect</i>, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”) to reimagine everyday moments, build camaraderie and spark joy.<br><br><b>Rituals can help us to forge winning teams, heal families experiencing grief </b><b>and encourage us rise to challenges, big or small. Now it’s time to create yours.</b></p>