The Social Media Methods Workbook

The Social Media Methods Workbook offers an innovative, easy-to-follow, hands-on guide for navigating your social media research projects. Whether you want to evaluate advocacy strategies or understand social media users' political beliefs, this creative workbook will prepare you to develop research questions, project aims, conceptual frameworks, and methodologies to answer them. Bringing together both established and innovative methods from across the growing field of social media studies, this friendly workbook is filled with practical exercises and activities that provide interactive training materials for independent learning, teaching, and professional development. Through 'spotlight' research design case studies and researcher interviews, the workbook shares insider stories to help you navigate challenges, come up with creative solutions, reflect on issues of ethics and data privacy, and deliver your own original insights into this exciting field. This accessible introduction to the breadth of online tools, resources, and specialized methodological approaches is ideal for students of social media and media and communication studies more generally, offering everything you need to plan and execute successful social media research projects.