
ny
The Unsung Leader of the Field A tribute to the advertising agency The London Press Exchange
The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawfords or Colman,......
fra 179,-
Tilgjengelig i 1 butikker
Forhåndsbestill
Frakt og levering
Produktinformasjon
The London Press Exchange (LPE), founded in 1892, grew out of an agency set up by two young reporters in London to supply news items to provincial papers. It was to grow to become the biggest and most profitable advertising agency in Britain. Yet it never was to attract the publicity as did lesser fry as Crawford’s or Colman, Prentis, Varley. It’s policy was actually declared to be one of reticence, which is not what advertising is all about. Yet some of the characters it conceived were to become household familiars as Mr.Therm for the gas industry and ‘the little man’ for Double Diamond. And in carrying out the first major readership survey in Britain, under the aegis of Mark Abrams, LPE kick-started market research here, The Market Research Society being founded in its offices. This tribute is to establish LPE as ‘leader of the field’.
Topplisten: Other Brand Kunst og kultur
Spesifikasjon
Produkt
| Produktnavn | The Unsung Leader of the Field A tribute to the advertising agency The London Press Exchange |
| Merke | Other Brand |
Populære produkter
Pris og prishistorikk
Akkurat nå er 179,- den billigste prisen for The Unsung Leader of the Field A tribute to the advertising agency The London Press Exchange blant 1 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste kunst og kultur for å være sikker på at du gjør det beste kjøpet.
Social SubstanceAt the Door Fate and RuinBrandon Campbell's Just Add Line Coloring in ReverseStranger Things: One Way or Another
Transnational Streaming Television Reshaping Global Flows and PowerHarry Potter: Costumes of the Wizarding WorldWhat I Was Made For: The Little Guide to Billie EilishIngmar Bergman Archives The










