Think Like A Futurist Av Cecily Sommers

<b>Push past resistance to discover and own new business territories</b><p><i>Think Like a Futurist</i> shows how to track changes, explore questions, and engage in new thinking that connects today''s pressures with tomorrow''s realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.</p><p><i>Think Like a Futurist</i> explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?</p><ul><li>Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environment