Thinking In New Boxes Av Luc De Brabandere, Alan Iny

Thinking In New Boxes Av Luc De Brabandere, Alan Iny

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS?  With an idea that seemed crazy at first, that bright executive, instead of seeing B......
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Thinking in New Boxes. To thrive in a world of accelerating change, creativity is paramount. But most organizations fail to make the kinds of imaginative leaps that ensure long-term success. Enter "Thinking in New Boxes, "a revolutionary road map for sustainable creativity, written by two strategic innovation experts from The Boston Consulting Group. To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. Yet thinking "out of the box" is not the answer. Our brains don"t work that way. True ingenuity needs structure. It needs new boxes that balance self-awareness with hard analysis and bold brainstorming. This innovative book challenges everything you thought you knew about business creativity--and provides a practical way to achieve it. "Thinking in New Boxes" is not just a process, it is a mindset that can help you sustain success in business as well as in life. Case in point: BIC started as a stationery company and purveyor of popular low-cost ballpoint pens. Business was healthy, but BIC wanted to grow. Had BIC thought of itself as a "pen" company, it might have focused solely on expanding its range of pens with new colors, new sizes, and new price points. But one executive perceived a new box. BIC was not in the pen business, it was in the "inexpensive disposable plastic items" business. With this breakthrough change to a different box, the company opened its eyes to a host of new opportunities--disposable lighters, razors, and even precharged mobile phones. BIC and its sales soared. This groundbreaking guide takes a radically new approach to the business of creativity by breaking it down into five simple steps. First, doubt everythin Step away from your comfort zone and challenge your perceptions and prejudices. Second, probe the possible: Reexamine the world, not so that you can determine the right answers but so that you can ask the right questions. Third, diverge: Discover a plethora of fun, easy-to-implement exercises designed to help you and your team generate many new and exciting ideas. Fourth, converge: Evaluate, prioritize, and select the ideas that will drive breakthrough results. And last, reevaluate relentlessly: Foster a new kind of creative process that is not only practical but also sustainable. No good idea is good forever. Packed with interactive games, visualization tools, and creativity boosters, "Thinking in New Boxes" empowers you to tailor the five steps to your own needs, both personal and professional. You"ll find fascinating real-world case studies--from Ford to Trader Joe"s. You"ll learn to overcome missed creative opportunities and to avoid missing such opportunities in the future. And you will discover how to stay ahead of the curve. This isn"t a simpleminded checklist. This is the discipline of sustainable creativity. This is "Thinking in New Boxes." Forfattere: De Brabandere Luc, Iny Alan Utgave: ukjent Språk: Engelsk Sidetall: 352 ISBN: 9780812992953 Vekt: 629 g Forla Innbindin Innbundet Utgitt: 2013 Veil. pris: 0 kr Kategori: Bøker

Produktinformasjon

Oppdag kreativiteten med Thinking In New Boxes

Er du klar til å revolusjonere måten du tenker på? Thinking In New Boxes Av Luc De Brabandere, Alan Iny er din guide til å omdefinere kreativitet i ditt arbeidsliv og utover. Dette banebrytende verket utfordrer de tradisjonelle ideene om «out of the box»-tenkning ved å introdusere en strukturert tilnærming for varig kreativitet.

Hva kan du forvente av denne boken?

Med Thinking In New Boxes lærer du hvordan du kan:

  • Doubt everything: Utfordre dine egne perspektiver og fordommer.
  • Probe the possible: Utforske de mange mulighetene som omgir deg.
  • Diverge: Generere en mengde nye og spennende idéer, selv de som virker tullete.
  • Converge: Vurdere og velge ut ideene som virkelig kan gi resultater.
  • Reevaluate: Gjennomgå dine valg kontinuerlig for å sikre at de fortsatt er relevante.

Hvorfor velge Thinking In New Boxes?

Ikke bare er dette en bok om forretningskreativitet; prinsippene her kan anvendes vellykket i alle områder hvor endringer er nødvendige. Med praktiske verktøy og inspirerende case-studier fra kjente selskaper som BIC og Ford, gir boken deg verktøyene for å unngå tapte muligheter og forbli i forkant av utviklingen.

En kilde til inspirasjon for alle

Uansett hvilken bransje du er i, vil Thinking In New Boxes gi deg nye perspektiver og ideer for å ta deg og din virksomhet til neste nivå. Dette er ikke bare en sjekkliste – det er en oppfordring til å tenke annerledes og skape noe stort!

Er du klar for å utforske nye bokser og skape ekte innovasjon? Ta tak i Thinking In New Boxes Av Luc De Brabandere, Alan Iny i dag!

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ProduktnavnThinking in New Boxes A New Paradigm for Business Creativity
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