This, Is Not That

Back by demand and dirtier than ever, Apollo Brown & CRIMEAPPLE’s new underground classic This, Is Not That returns with the Dirty Money Edition — a fresh press on cream & green vinyl that bleeds grit and opulence. This updated release includes two brand new bonus tracks, adding new weight to an already no-nonsense body of work.This, Is Not That pairs Detroit producer Apollo Brown’s signature soul-soaked boom-bap with New Jersey emcee CRIMEAPPLE’s razor-sharp wit and bilingual venom. The result is an album steeped in realness — raw, reflective, and resonant, laced with wordplay that sticks and production that slaps.Whether you're just discovering the project or stacking your collection, this edition is a must-cop — a celebration of bars, beats, and the beautiful grit of hip-hop.