Tourism and Hospitality Marketing Concepts and Cases

This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverseareas and markets. The volume discusses the dynamics of the tourism and hospitality industries and provides an overview of conventional and non-conventional marketing strategies for better decision making, service, and promotion. It looks at tools and techniques for businesses to understand the customer’s needs, customer behaviour, building partnerships with other service providers, using digital and social media marketing, and using a marketing mix to design an overall marketing strategy which will serve the business’s objectives. With various case studies, the book analyses the essential marketing tenets for the hospitality and tourism industry and the importance of implementing a marketing plan which prioritizes the customer relationship. This book will be an indispensable resource for students and academics, as well as industry professionals working in tourism, hospitality, travel management, marketing, communication, digital marketing, and public relations.