Travel Behaviour Research

Developments in methodology and applications in travel behaviour research continue to diversify to capture the growing complexity of human travel activity and coping strategies. The random utility theory (RUM) paradigm on which many econometric and empirical studies have been based since the mid-1970''s has been challenged by the bounded utility maximisation or satisficing paradigm. More recently, the rules-based paradigm from psychology has attracted considerable interest and shows signs of offering a serious ''alternative'' paradigm to RUM. This book highlights the competition between these ideas and shows how the rules-based paradigm has opened up opportunities to reflect the activity-based decision-making process. In six specially commissioned resource papers - including one by Nobel laureate Daniel McFadden - it describes the state of the art in travel behaviour research, from the fundamentals of data collection to the frontiers of e-commerce. The next 14 chapters then set out a s