Uhl Axel A Handbook of Business Transformation Management Methodology

This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integratesexpertise fromareas such as strategy, risk, andproject management.Covering the formal and informal structures and roles needed for a successful transformation,the authors cover awide range of theory to help understand the phenomenon of transformation.A''360-degree'' view on what business transformation means and how to manage it successfully,this handbook issuitable forbusiness executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource foracademicsinterested in change and transformation management.