Produktinformasjon
<p><b>An insightful discussion and practical guide on how to put customers back into the center of your business model</b></p><p>With so many digital experiences touching our lives¿and businesses¿it¿s understandable to feel like you¿re drowning in data. There¿s a dashboard or chart for just about everything, but data alone can¿t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it¿s really like to be your customer. Only human insight from real people can do that.</p><p><i>User Tested</i> gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience.</p><p>In this book, you¿ll:</p><ul><li>Learn how businesses became obsessed with data¿but disconnected from their customers¿and why that¿s not sustainable</li><li>G
Pris og prishistorikk
Akkurat nå er 329,- den billigste prisen
for User Tested av Janelle Estes, Andy MacMillan blant
1 butikker hos Prisradar.
Sjekk også vår topp 5-rangering av beste økonomi og ledelse
for å være
sikker på at du gjør det beste kjøpet.