Watkinson Matt Ten Principles Behind Great Customer Experiences The

<p><strong>Overall WINNER - CMI Management Book of the Year 2014</strong></p> <p><strong>WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014</strong></p> <p> Create a great customer experience whoever you are.</p> <p>Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.</p> <p>This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.</p> <p>For <strong>managers, leaders</strong> and those<strong> starting a new business</strong>, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.</p>