Why We Drink Too Much

<p><b>The revolutionary book that will change how you think about drinking forever - whether you're tackling Dry January, looking for a permanent shift or simply curious.<br><br>'Compelling and fascinating . . . A must-read' - Andrew Jenkinson, <i>Sunday Times </i>bestselling author of <i>Why We Eat (Too Much)</i></b><br><br>We drink to celebrate, to de-stress and to fit in. We barely question it - until we wake up with that vague sense of dread and ask, <i>'Why me?'</i> If you are a perfectly rational person in all other areas of your life, but too often find that one glass of wine turns into a bottle, it isn't a moral failing or a lack of character. It's biology.<br><br>In <i>Why We Drink Too Much</i>, leading surgeon and clinical researcher Dr Charles Knowles combines jaw-dropping science with his own harrowing journey as a recovering alcoholic to reveal what is really happening in our brains. With sharp wit and professional rigour, he unpacks:</p><ul><li><b>The Reward System</b>: Why alcohol hijacks our survival instincts and overrides our ability to choose.</li><li><b>The 'Drinking Champion' Phenotype</b>: Why some of us are genetically primed to feel more reward from every sip.</li><li><b>A 12-Principle Blueprint</b>: A science-backed guide to reclaiming your choice and moving toward long-term neutrality or sobriety.</li></ul><p><br>Whether you are 'sober curious,' a 'grey area' drinker, or someone who has visited the edge and didn't like the view, Dr Knowles offers a smart, accessible guide to reclaiming your choice.<br><br><b>'Fascinating' - Robin Ince</b><br><b>'Illuminating and beautifully written.' - Clare Pooley, bestselling author of <i>The Sober Diaries</i></b><br><b>'Openhearted [and] useful. Knowles blends science and memoir to persuade readers to cut down on alcohol' -<i> The New York Times</i></b></p>