Essentials Of Services Marketing Av Jochen Wirtz
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todays world, incorporates recent academic and managerial thinking, and......
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Produktinformasjon
<p><strong>For undergraduate courses in services marketing.</strong></p><p>As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. <strong>Essentials of Services Marketing, 4e,</strong> captures the reality of today¿s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.</p>
Topplisten: Other Brand Økonomi og ledelse
Spesifikasjon
Spesifikasjoner
| Språk | Engelsk |
| Sjanger | Businesslitteratur, Økonomi og jus |
Generelt
| Sett | Nei |
| Typ | Papirbøker |
Pris og prishistorikk
Akkurat nå er 879,- den billigste prisen for Essentials Of Services Marketing Av Jochen Wirtz blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.