Essentials Of Services Marketing Av Jochen Wirtz

<p><strong>For undergraduate courses in services marketing.</strong></p> <p>As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. <strong>Essentials of Services Marketing, 4e,</strong> captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.</p>