Youtubers Av Chris Stokel-Walker

‘<B>Essential reading</B>.’ <I>– </I><I>ESQUIRE</I><BR><BR>‘<B>Both</B><B>absorbing</B><B>and highly illuminating</B>’ <I>– THE BOOKSELLER</I><BR><BR>‘<B>No one understands the intricacies of YouTube like Chris Stokel-Walker</B>’ <I>–</I><I> THE ATLANTIC</I><BR><BR>Two billion people watch YouTube and it reaches deep into everyday lives.<BR><BR>Its creators start new trends, popularise new songs and games and make and break new products. Yet while they are famous to billions of mostly young people, they mostly remain a mystery to the general public and mainstream media. What is the secret of their appeal? How do they cope with being in front of the lens – and who is behind their success?<BR><BR>More than 100 insiders spoke candidly to teach journalist Chris Stokel-Walker for this first in-depth independent book on YouTube. <I>YouTubers</I> is the only book you need to understand YouTube, its ownership by Google, its deal for s