A Genre Analysis of Social Change

<p><em>A Genre Analysis of Social Change</em> contributes to current scholarship in rhetorical genre studies and discourse analysis in contexts of social change. Diana Wegner explores the ways that historical genre systems can be transformed through the process of discursive uptake across genres and their spheres of activity. In this study such cross-genre uptake is pursued from its beginning in advocacy genres to its incorporation into higher-level, institutional genres. It represents the summation of Wegner’s work over many years on how systems of genre can adapt to change as groups and institutional systems negotiate the uptake of solutions to major social challenges, in this case study the Canadian “Housing First” solution to ending homelessness. Her study shows how rhetorical genre analysis can offer insight into issues related to social justice for marginal groups within society. </p><p>Introducing the concepts of “deep” and “shallow&rdquo