Brands on a Mission How to Achieve Social Impact and Business Growth Through Purpose

Brands on a Mission How to Achieve Social Impact and Business Growth Through Purpose

Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to dri......
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<P>Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.</P><P><EM>Brands on a Mission </EM>explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.</P><P>Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them.
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Frakt og levering
Beskrivelse
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies - from CEO to brand developers.Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy - and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030.The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

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Utforsk "Brands on a Mission"

Har du noen gang lurt på hvordan selskaper kan gjøre en forskjell og samtidig oppnå forretningsvekst? Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose gir deg svarene! Denne prisbelønte boken utforsker hvordan man bygger en prestasjonskultur basert på formål, og hvordan dette kan transformere både ansatte og virksomhet.

Kraften i formål

Boken er ikke bare teoretisk; den henter sin styrke fra mer enn 100 intervjuer med ledende CEOs, tankeledere og merkevareutviklere. Gjennom fascinerende historier lærer du hvordan Paul Polman, tidligere CEO i Unilever, integrerte formål i selskapets DNA. Hva holder Alan Jope og Emmanuel Faber våkne om natten? Dette kan du finne svaret på i denne banebrytende boken.

Konkrete eksempler på sosial påvirkning

  • Hvordan en såpe merkevare lærte over en milliard mennesker om hygiene.
  • En ølprodusent som bekjemper kjønnsbasert vold.
  • En tannkrem som tar tak i elevfravær.

Med bidrag fra prominente eksperter som Michael Porter og Jane Nelson, gir boken innsikt og datadrevne resultater fra feltet.»

For hvem er dette verket?

Enten du er forretningsleder eller student, er "Brands on a Mission" en uvurderlig guide for alle som ønsker å forstå hvordan man kan skape sosial påvirkning samtidig som man driver forretningsvekst. Den gir et klart veikart for organisasjoner som ønsker å utvikle meningsfulle samfunnsoppdrag.

Konklusjon - Bli inspirert!

Ikke gå glipp av sjansen til å lære fra de beste i bransjen. "Brands on a Mission" gir deg verktøyene du trenger for å transformere ideene dine til handling. Å oppnå sosial påvirkning handler ikke bare om gode intensjoner; det handler om å forene formål med prestasjon — og nå kan du også være en del av denne reisen!

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