Creating Business Plans (HBR 20Minute Manager Series)

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you''re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You''ll learn to:Present your idea clearlyDevelop sound financial plansProject risks--and rewardsAnticipate and address your audience''s concernsDon''t have much time? Get up to speed fast on the most essential business skills with HBR''s 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.