The Brand Book Av Daryl Fielding

<p><b>Wonderful book which I couldn''t put down. -<i> Charlie Marshall, CEO & Founder, Loaf</i></b><br><b>A healthy blast of brutally honest common sense. <i>- </i></b><i><b>Rory Sutherland, Vice Chairman, Ogilvy UK</b></i><br><b>This needs to be in all marketing/communication colleges. - <i>Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide</i><br></b><i>The Brand Book</i> provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.<br>*<b>A number one bestseller