Global Marketing Management

Global Marketing Management

Navigate global marketing complexities by mastering international market analysis, cross-cultural consumer behavior, and strategic operations. Engage with real-world case studies that reveal practical approaches to surmounting economic, political, and cultural challenges in diverse markets....
fra 1 649,-
Tilgjengelig i 1 butikker

Produktinformasjon

This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

Spesifikasjon

Produkt
ProduktnavnGlobal Marketing Management
MerkeOther Brand
book typØkonomi og ledelse

Pris og prishistorikk

Akkurat nå er 1 649,- den billigste prisen for Global Marketing Management blant 1 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste bøker for å være sikker på at du gjør det beste kjøpet.