Hacking the Human Mind
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Hacking the Human Mind

fra 199,-
Tilgjengelig i 2 butikker
Forhåndsbestill
Frakt og levering
Frakt og levering

Produktinformasjon

<p><b>BEHAVIORAL SCIENCE LESSONS FROM THE BEST</b><br><br>All marketers aim to learn from the best. But how do you identify the tactics responsible for a company¿s success? A stab in the dark?<br><br>Here¿s where behavioral science can help ¿ because unlike much of marketing theory, it has a solid evidence base. <br><br>Spot the behavioral biases, and you can understand why a tactic works.<br><br><b>Get a Behavioral Superboost </b><br><br>Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?<br><br>In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.<br><br>________________________________<br><br><b>WHAT PEOPLE SAY about <i>THE ILLUSION </i><i>OF CHOICE</i> and <i>THE CHOICE

Spesifikasjon

Produkt
ProduktnavnHacking the Human Mind
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Pris og prishistorikk

Akkurat nå er 199,- den billigste prisen for Hacking the Human Mind blant 2 butikker hos Prisradar. Sjekk også vår topp 5-rangering av beste økonomi og ledelse for å være sikker på at du gjør det beste kjøpet.