Hacking the Human Mind

<p><b>BEHAVIORAL SCIENCE LESSONS FROM THE BEST</b><br><br>All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?<br><br>Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. <br><br>Spot the behavioral biases, and you can understand why a tactic works.<br><br><b>Get a Behavioral Superboost </b><br><br>Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?<br><br>In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.<br><br>________________________________<br><br><b>WHAT PEOPLE SAY about <i>THE ILLUSION </i><i>OF CHOICE</i> and <i>THE CHOICE FACTORY</i></b><br><br>“Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.”<br>– ROBERT CIALDINI, Author of<i> Influence and </i><i>Pre-suasion</i><br><br>“This book will make you better at your job. If you’re trying to get your head around behavioral science, or how to apply it, look no further — Shotton has done all the hard work for you.”<br>– JONAH BERGER, Author of <i>Contagious</i><br><br>“No one should be allowed near a layout pad or a keyboard until they have read this book. It is an antidote to the tediously direct and transactional nature of much of modern<br>marketing.” – RORY SUTHERLAND, Author of <i>Alchemy</i>, Vice-chairman of Ogilvy<br><br>“Explains lesser-known research in an easy-to-read manner to give consumers and businesses insights into how products persuade.” – NIR EYAL, Author, <i>Hooked</i></p>