Introducing Communication Research Paths of Inquiry

<strong><em>Introducing Communication Research: Paths of Inquiry </em></strong>teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The <strong>Fifth Edition</strong> adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.<br/> <br/> <strong>Included with this title: <br/> <br/> LMS Cartridge:</strong> Import this title’s instructor resources into your school’s learning management system (LMS) and save time. <strong>Don′t use an LMS? </strong>You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.